The Importance of eBook covers
Although eBooks are not physical books, eBook cover is an essential selling tool. eBook covers and their graphics have to unique and give an accurate representation of your eBook. They must also make use of the right colors and images in order to be effective. Make no mistake, designing an eBook cover is as crucial a phase as any other phase of the eBook.
Here are some tips that might help.
The Cover should be Unique
For effective branding purposes, your eBook cover graphic needs to be one-of-a-kind. With so many free-for-all graphics available on the Web, it's tempting to fall into the freebie trap when creating your eBook cover. However, this is one area where it will cost you sales if you opt for penny-pinching.
Using the same pictures and colors that other eBooks are using doesn't allow you to uniquely brand your eBook. Viewers may associate your "copycat" cover with someone else's eBook and quickly disregard it - or else find it uninteresting. Although the basic book shape can be similar, or even the same as other eBook covers, the images and graphics must be original.
Make effective use of colors
Colors can make us feel different emotions, and they can even trigger a physical reaction. Therefore, the color you use for your eBook cover is a strong factor in how the potential buyer will react to it.
Here are some guidelines to help you choose colors for your eBook cover graphic.
Red is an action color, therefore it is a good color to use if your eBook is about taking action. "How To" titles urge the reader to take action, and would do well with a red cover.
Blue is a confidence color. If your eBook is about job hunting, sales strategies, getting a raise, and other similar subjects, consider using a blue cover.
Green reminds us of money and prosperity. Green would work well for eBooks about investment strategies, starting a new business, or saving money.
Orange has been known to stimulate the appetite and represents health and vitality. An eBook about cooking or recipes would do well with an orange cover.
Pictures represent your eBook
Be sure to use pictures or graphics that represent the subject of your eBook. The potential buyer should be able to get at least a general idea of what your eBook is about by simply glancing at the cover.
You could create 2D eBook covers yourself using tools such as Photoshop. Once you create a graphic for your eBook cover you can have the graphic converted to a 3 dimensional image by any one of the various eBook cover creation services.
Finally, be sure that your eBook cover looks professional. It should have smooth - not jagged - edges, the title and words should be easy to read, and the graphics should be crisp and clear.
As with traditional, paper books, the cover is just as important as the content. Following these guidelines will result in an eBook cover that stands out in the crowd and gets noticed.
