eBook-Offline Marketing Strategies
Just because you are an online business doesn't mean you shouldn't use traditional marketing techniques. are some proven ideas for offline marketing:
§ Submit an article to newspapers and trade magazines. You could ppaid advertisements in radio, TV, magazine ads, newspaper advertising, postcards, and your license plate if your budget permits
§ Get stationary with your product name on it for snail mail correspondence
§ Create coupons to place in sales letters
§ Mail postcards to local businesses
§ Offer it as a value added gift to customers.
§ Offer it as a bonus for an upsale
§ Create a joint marketing venture. Team up with someone with a complementary product and agree to cross promote each other’s products. You’ll get great exposure. And the customers will enjoy the winning combination of products.
§ Get business cards with the product name.
§ Offer to speak at an industry event as an authority in your field of expertise. Be sure to have them list you as the author of a new eBook in your credentials.
§ Send it out on disk to prospects as a virtual brochure.
4.4 Getting your eBook reviewed
Selling eBooks is all about establishing credibility. If your eBook is credible it will sell for sure. One way to do this is by getting your eBook reviewed by experts in the industry as well as various review sites.
It is not easy getting an expert to review your eBook. Besides, there are some procedures that you should follow if you wish to attract attention from an expert. Here are some tips.
When you send your eBook for review, send a whole load of other information along with it. This could be a collection of information and articles about your eBook put together to create a good impression. For instance you could include the following
§ A Sales Letter
§ A Pitch Letter
§ Any product testimonials that you may have
§ eBook information sheet, which includes Title, Author, URL, ISBN number, Publication date, Short description, and your biography.
§ A letter formally requesting review of the eBook
§ Any Press Releases that you may have pertaining to the eBook
Apart from these, there are certain guidelines that you could follow to maximize your chances of getting a review from an expert.
§ Send out lots of review copies.
§ Be politely persistent.
§ Follow up with phone call, email or handwritten note.
§ Send to newsletter editors from your industry.
§ Send to key opinion makers.
§ Send to editors of related trade magazines.
§ Check for theme issues of magazines by looking at their editorial calendars.
§ Write a personal letter along with the copy of your eBook.
§ Write thank you notes to those who do review your eBook.
§ Quote good reviews in continuing marketing efforts.
§ Use good reviews as part of new press releases.
§ Advertise in a newsletter in the issue after your review was run
A final thought – keep persisting with a number of experts to get your eBooks reviewed. However, you should in no way force yourself on them. Remember, following up is crucial. After all, they would be doing you a big favor. A follow up opens up various other opportunities to network with the experts. You could also ask additional questions while you follow up.
