Third party processors
The principle of third-party processors is quite simple. The processor becomes the merchant (i.e. the business that is selling the product) and you become a supplier to the processor. Your customer pays the processor for the product and the processor in turn pays you for supplying the product. The processor charges you a percentage of the sales value for each transaction.
Because you're not selling the product directly to the customer you don't need a merchant account, credit-card authorization or a secure payment gateway. The processor takes care of all of this, because it's they who are making the sale.
In fact, all that you need to do to get set up, is place a simple hyperlink on your web page that the visitor clicks to order the eBook. This link will have your product information 'built into it' and will lead the customer to the secure payment gateway on the processor's server.
In the secure payment gateway the customer enters his/her credit-card details as usual. Once the payment has been authorized the customer is taken to your 'Thank You' page where he/she can download your eBook. Most processors will send you a confirmation e-mail every time you make a sale, and you can also go online and view sales reports for your eBook.
These services will also take care of refunding your customers if they're not happy with your product or if they dispute the purchase. In fact, they'll take care of just about every aspect of the selling process, leaving you time to get on with the altogether more satisfying job of promoting your business.
The processor takes a percentage of every sale made, and sends you pay-checks for your eBooks on a regular basis (usually every week, every two weeks or every month).
Thanks to this payment structure you can be sure that your e-commerce system is only costing you money when you make a sale and, instead of having hundreds or thousands of customers, you have just one -- your payment processor.
Such a service can completely automate your selling process. It is cost effective, safe, and can help immensely in improving your ROI. There is another aspect to putting your website on "Auto Pilot". Once a payment is made, you can also automate the delivery process.
Automating the delivery process
On completion of the payment procedure through a third party service, you can automatically redirect the customer to the download or the "Thank You" page, where the link for the download is provided.
Once your customer clicks this link, the download process will begin. The customer's browser will open up a "save as" window which will allow them to save your file onto their computers. After the file is saved, you can either redirect the customer to the home page or any or promotional page.
It may be a good idea to send a thank you note as well as a confirmation of download through email with other account details to each customer. This process can also be automated with the use of autoresponders, which are discussed in the section on marketing the eBook.
4. Marketing and distributing your eBooks
Creating a marketing plan is the most important phase in eBook publishing. Marketing is about communicating your eBook's value and ensuring its visibility in the marketplace.
Even with a strong marketing plan, you need one other thing to achieve success: Persistence. Count on seeing your first sales only after 60 to 90 days of persistent marketing. There are no shortcuts and no easy ways through this step. Devote yourself to executing your eBook marketing plan and you'll succeed. This section focuses entirely on this very aspect of eBook publishing. It lists out some of the most effective and proven techniques for achieving maximum sales with minimum resources.
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